To: 	Capital District Businesses				From:	Albacon 2005 Science Fiction Convention
	Local & Regional Fan Clubs					Publications Committee
									PO Box 2085
									Albany NY 12220-0085
									publications@albacon.org
Date:	November 1, 2004

On Columbus Day Weekend (October 7-9, 2005), the Capital District will host the Albacon 2005 Science Fiction Convention at the Albany Crowne Plaza Hotel.  This event is sponsored by the LASTSFA Science Fiction Club based in the Capital District and surrounding counties.  LASTSFA is a 501(c)(3) Non-Profit organization and sponsors a variety of events over the year.  Through guest authors, discussion groups, and other activities, LASTSFA works to promote an enjoyment of Science Fiction and literacy.

As part of our promotion for this event, LASTSFA sends out at least two mailings prior to the event.  There is also a program book that is distributed to all members of the convention.  The Albacon Publications Committee is currently soliciting advertising space in these publications.  The rates set for 2005 are listed on Page 2.

To advertise, contact the Publications Committee at the email or post office address above.  Payment and all materials must be received by the deadlines given on Page 2.  Ads may be submitted in GIF, Portable Document Format (PDF), or as camera ready art.  Electronic submission is preferred.  Contact the Publications Committee if other arrangements or formats are needed.  Please allow for the dimensions stated.  Limited space will be available for ad swaps (Non-Profits Only).  The Publications Committee reserves the right to decline any submission.  

Why would you want to advertise with Albacon 2004?

•	This is your opportunity to reach up to 750 people that may not be aware of your business or organization.  Even more through the web site.  Are your clients Science Fiction fans from the area?  Apprise them of the advantages of doing business with you!  Do you have hard to find inventory?  Do you have events and/or specials coming up for Fall/Winter 2004?
•	You will be reaching a population that includes Professionals, Managers, Students, Teachers, Authors, Artists, Musicians, Parents, Retirees, and others over a variety of age groups.  While most of our population is regional, it also includes an International representation.
•	You will be helping an organization that is active in promoting literacy in the Capital Region.
•	Your donation may be tax deductible!  You should check with your tax advisor for the benefits of donating to 501(c)(3) organizations.
•	Does your organization have an event coming up?  Let people know about it.  LASTSFA members and events cover many counties in and around the Capital Region.  This includes counties like Albany, Saratoga, Montgomery, Fulton, Schenectady, Rensselaer, Schoharie, and more!
•	It’s a great deal!!! For the money, the advertising that you get is amazing.  By reserving your space by April 1st, you get advertising space in 2 mailings, the main program book, AND on the web site.  Do you have fliers, promotional material, or other ad material you would like to display at the convention?  Limited space would be available for that as well on a first come / first served basis.  The Mailings offer coverage for about 1 cent per potential customer!!!

Rates

					Estimated	Non-Profit	For-Profit	Document
					Distribution	Organizations	Organizations	Requirements
	Mailing #1:  Postcards1		720		$3.00		$5.00		Text Only (8pt to 16pt)
	Mailing #2:  PR Update1		720		$3.00		$5.00		Text Only (8pt to 16pt)
	Mailing #3:  PR Update1		720		$5.00		$10.00		Text Only (8pt to 16pt)
	Program Book Full Page2		300		$80.00		$160.00		7.50” x 10.00”
	Program Book Half Page2		300		$50.00		$100.00		7.50” x 4.50”
	Program Book Quarter Page2	300		$30.00		$60.00		3.50” x 4.50”

1.	Advertising space in the updates may be limited due to space restrictions.  You are guaranteed your company/group name, contact information, and up to 2 lines (60 characters) of text.
2.	Includes advertising space and contact information on the Albacon web site between the date of purchase and 11/01/2005.  Also includes a copy of the program book for your records.

Package #1: 	Purchase any size ad space in the Program Book by January 15, 2005 and get space in Mailing #1, Mailing #2, and Mailing #3 FREE! (This option is contingent upon the committee deciding to do a February mailing again.)
Package #2: 	Purchase any size ad space in the Program Book by April 1, 2005 and get space in Mailing #2 and Mailing #3 FREE!
Package #3: 	Purchase any size ad space in the Program Book by July 1, 2005 and get space in Mailing #3 FREE!

	Thank you for your time and consideration.

	___________________________________________________
	Christopher J. Ford
	Albacon 2005 Publications Chairman
	publications@albacon.org
	(518)852-6433